How to create YouTube channel (Tarik Qazi)

  

Beginners guide

                 Now, this is everything that you need to know 

to get up and running fast 

so that you can start creating videos 

and building your audience. 

So  what we're gonna go through 

is the basics of how to set up the channel. 

And before we get into that, I just wanna talk 

about why now is the perfect time 

to build your YouTube channel 

and start growing your following. 

With everything that's been going on lately 

with the way the world has been changing, 

and just how media has been changing in general, 

YouTube has become such a big platform for video creators 

to build an audience and build an income. 

And you'll hear this time and time again, 

YouTube is the second biggest search engine. 

And not only that, YouTube is replacing 

traditional media for a lot of people 

and being their main source of entertainment. 

This is something that I keep hearing again and again 

that people consume content entirely on YouTube now. 

So right now is the biggest opportunity

                                                                                                                                                                                                                                                                                         Start growing a following                                                                                             

And potentially make this your full time income 

down the road. 

And one more thing when it comes to YouTube 

is that on YouTube you're able to create videos 

that will last a lifetime. 

On social media platforms like Instagram or TikTok, 

things are just very immediate, 

so you wanna create content that gets consumed right now. 

Whereas on YouTube, you create a piece of content, 

five years down the road people are still gonna be watching 

that same piece of content. 

And that's something that is really powerful about YouTube. 

So yes, at first, you have to start small. 

We all have to start at zero, 

but over time as your channel grows, 

you're gonna see the snowball effect. 

You'll start seeing older videos getting picked up 

and you'll see the growth exponentially take off. 

So let's get you started on this journey 

and let's set up your YouTube channel

 

And on my channel 

I give you the building blocks to grow your YouTube brand. 

Now I come at it from a filmmaker's perspective. 

So not only are these videos gonna be 

about how to grow your YouTube channel 

but I also focus a lot 

on actually creating good looking content 

and building stories that people wanna watch. 

So make sure you hit that subscribe button 

and turn on those bell notifications 

so you don't miss any of these videos. 

Now in the description of this video, 

there's gonna be a ton of resources. 

And from there, I'm gonna give you some jumping off points 

and some different things you should consider 

as you start moving forward. 

So check the description after you watched this video 

and I'll make sure to link to everything 

that makes sense on growing and building your channel. 

So let's get onto the computer 

and let's get your channel set up right. 

So let's start at the very beginning. 

We're gonna go to the home screen 

and this is what's gonna happen 

when you don't have an account 

and you look at YouTube, 

we're gonna want to click the sign in button. 

And when you sign in, 

you're gonna have this option to create an account. 

Now, if you already have a Google account 

and you can sign in here using that Google account 

or if you need to start one, create an account. 

So what you're gonna wanna do is create your account 

and then we're gonna go back to the homepage of YouTube. 

So now that we're back on the homepage 

you're gonna go in the upper right hand corner 

and you're gonna wanna click create a channel 

from the dropdown menu. 

                This little popup will come up and get started, 

and you're gonna have two options here. 

You can either use your name 

and picture on your Google account or add a custom name. 

Now, this is the difference 

between a personal account and a brand account. 

And you're always gonna wanna be a brand account 

on YouTube because this is gonna give you 

greater flexibility later down the road. 

And also if you ever wanna have people manage your channel 

or look at your analytics 

or different things like that, you're gonna need to set 

up a brand channel versus a solo channel. 

So you're gonna wanna click use a custom name. 

And this is where you're gonna come 

up with the name for your channel. 

I personally think that 

unless you have a specific idea and a specific brand name 

in mind using your name allows the channel to be tied 

to you and everything that you do. 

And this is something that you can always change 

down the road. 

I've seen some huge channels change their name 

even after they have millions of subscribers. 

So you've come on YouTube for a reason. 

So create your channel name based around that. 

 The first thing that YouTube is going 

to do is upload a profile picture. 

This is that little icon that depicts who you are. 

You wanna make sure 

that your icon photo is super clear and simple. 

And a lot of times you wanna have some sort 

of color in the background to make it pop. 

Now the next thing that you're gonna wanna do 

is add a channel description and let's break down 

what makes a good channel description. 

This is the about section of your channel. 

You wanna make sure 

that you're writing a few sentences here 

that explain why someone should be interested 

in the content that you're producing. 

This isn't just about you liking long walks on the beach, 

or, you know enjoying making filmmaking videos. 

This is the place to put your value proposition 

and tell your viewers why they should subscribe. 

So here's what I have on my channel. 

You tubers are the future of filmmaking. 

If you want to use video to share your message, 

educate or inspire others through stories, 

then you've come to the right place.   

My channel gives you the building blocks 

to create your YouTube brand 

while learning the skills to take your filmmaking 

to the next level. 

I'm a filmmaker and adventurer. 

On my channel, you will find weekly tutorials and reviews 

about filmmaking, camera gear on how to master YouTube. 

You'll also find behind the scenes on what it takes 

to tell stories that make an impact, stay adventurous. 

So this is my value proposition 

because I know the kind of audience that I'm going 

for with the content that I'm creating. 

So use this channel description to write 

out who you're actually targeting 

and why someone should be interested 

in watching your videos. 

Now, the next section is adding links to your site. 

So when you go to a channel, 

this is this top section up here in the right. 

So you can add one link that's gonna have texts. 

And then the other ones are gonna be icons. 

So you can add your Twitter, your Facebook. 

I don't really use Facebook anymore 

and your website or something else here. 

So fill out your links and hit save and continue.

              So now your channel is ready to go 

but you still need to do a things to really set it up. 

So let's first go into customize channel. 

So when you click channel customization you're gonna have a few options. First, I just wanna show you right here is your channel link. So this is where you can share your channel for people to come and watch your videos and subscribe. Now, the first thing that pops up is your video spotlight. And this is something that you're gonna wanna create as your first video when you're building out your YouTube channel and you'll wanna create a channel trailer for your first video that you create on your channel, and you wanna make a video that's 30 seconds to a minute. That's basically your value proposition in video form. Now where that pops up is right here. Big video, right on front of your page. Every time a new person shows up, that's right here. Now, if somebody already is a subscriber they will see the featured video instead. So as you put out more videos this section doesn't have to be your channel trailer it could be a featured video, like right now I have a featured video of make your Maverick Air two footage looks cinematic fast. That's the video that I'm featuring. So we'll do this after we set up your channel. Now down here in featured sections, that is all of these sections down below your featured video or your trailer. So as you build out content, you will put different playlists here or you'll put different featured videos that you wanna share.

               So let's go over to the second tab, branding. 

Right here is where you're gonna change your profile picture if you ever wanna swap that out and underneath that is gonna be your banner image. And you're gonna wanna upload a banner image so that your channel is customized. And I suggest when you do a banner image if you're gonna put text in here make it tied to your value proposition. So mine is subscribed to learn filmmaking and YouTube. Very clearly if someone stumbles upon my channel you know exactly what you get on my channel. And when you hit upload it's gonna show how your image is gonna be displayed on different devices. So I've built my banner so that it's viewable on TV, desktop, and on smaller devices. If you wanna know more information, click this learn more. Now the next is your video watermark. So when you're watching a video this little icon is what we're talking about, and you can add any sort of icon here. And when someone clicks it they can subscribe to your channel. So your video watermark is gonna be 150 by 150 pixels and you'll want put something small here and you can just do something simple, like subscribe or you can do something that's a brand element to your channel. And then it will show you when you want to display it. So you could do a custom time. Let's say at the first minute that pops up, or you can do entire video or at the end of the video. Now let's go into your basic info. This is where you can change that description out on your about page, your links and also how many links you wanna display. So right now I have my website, Twitter and Instagram and you can add additional links and you can display up to five of them on that upper right hand corner. Now, also, this is where you can put in your contact info.

           So if people wanna contact you 

for business inquiries, for things like sponsorships or to collaborate, you can put this here and it will show up on your about page. All right, let's click publish. Now, all those settings are saved and we're gonna go into some additional settings that you want set up. So come down in this left-hand bar, 

this is where all of your menus are 

and you're gonna click settings. Now we wanna go to is your channel. And this is where you wanna add your country of residence. And then you wanna add keywords. Now this is important because you want to use keywords that are gonna just describe what type of content you're going to create on your channel. And you can fill this out with a bunch of different keywords that are really gonna describe what you're gonna do. Now, you're gonna wanna go over to advanced settings and you wanna set up whether your channel is made for kids or not. So you can either say, yes, my channel is made for kids. No, this channel is not made for kids, or I want to review the setting for every video. And that's when you go video by video and say, whether it is for kids or it's not. Now after you've done your basic info and your advanced settings you wanna make sure you click save come back into settings. And now we're gonna verify our channel. So we're gonna click feature eligibility at the end here. So right now default features is enabled and we're gonna wanna enable phone verification. So this allows you to do videos over 15 minutes, add custom thumbnails, live streaming and content ID appeals. This is important. You wanna make sure that this is turned on. So we're gonna verify our phone number and it's going to bring you to this account verification. You can either call or text and then putting your phone number. And then you're going to go through the verification process.

               Easy as that, your account's verified 

and you'll have access to be able to upload longer videos and add custom thumbnails which is super important on YouTube. All right, so now we're back at the dashboard. Let's go back into our settings and set up a few more things. Let's go into upload defaults. So what you can do is add things that will always be in your title and your description, your tags. So I might add my name down here in the tags, because I'm always gonna include that in the videos I post. And you can also add whether a video is public right away or enlisted or private. I like to put mine as private just so that I can make sure everything's good before I release it to the public. \ Now in your advanced settings this is where you can change your license, video language, how you want comments to be dealt with. And I typically just leave this as is. I don't do a lot with my upload defaults because each video, it changes. Now, the next thing that I wanna show you is come down to community and we wanna add blocked words and you can put in block towards here. And what happens is if somebody uses one of these blocked words the comment is not gonna be public and it's gonna be held for your review in the comment section. So if you have people that are trolling your videos you can go in here and add different blocked words. And then those comments won't be visible. Now, I also suggest clicking block links because what happens is again YouTube is gonna hold those comments back. They're not gonna be public so you can review them. And if somebody is just spamming your videos with links to their videos or their channel, that's not in your comments section.

           So this is a great way to filter out a lot 

of garbage that might come into your comments section. 

And now we'll click saved and be back at the dashboard. 

So let's go to your homepage. 

Your channel is almost set up. 

We have a couple more things that we want do. 

Go in the upper right hand corner 

and you're gonna wanna click 

on settings from this page. 

If you need channel managers 

if you have other people working 

on your channel, this is where you'll add them. 

But what we wanna go down 

to is your advanced settings 

here is gonna be your user ID and your channel ID. 

But more importantly 

this is where you can get your custom URL. 

So my custom URL is youtube.com/JevenkirlOfficial. 

You can add your custom URL once you're eligible for that. 

So you can click on learn more 

and right here is gonna give 

you exactly what you need to have a custom URL. You're gonna need 100 or more subscribers be at least 30 days old, have uploaded photo channel icon and have uploaded channel art. Now, once you do that, you can come to this menu 

and you can actually add your custom URL 

and you'll wanna do that once you get to that point. 

So let's go up to the upper right hand corner and go back to your YouTube studio. 

This is your dashboard. 

This is where you're gonna go to see just an overview 

of what's happening on your channel. 

And what you're gonna wanna do is upload your first video. 

So you could either click create up here, upload video, or you could upload a video right here. 

Now, when you go to upload a video 

let's just upload a sample video 

so you guys could see the process 

and be ready to get started.

            So you're gonna drop your video file in 

write out my description, add a custom thumbnail here. 

You always wanna do a custom thumbnail. 

And I have more videos down in the description that are gonna go through how to actually optimize all 

of this to get more views and clicks and all of that. 

You're gonna wanna add this to a playlist 

if you said, no, it's not meant for kids that will pop up here. You wanna click this more options. And then here is your tags for your video. Now tags, aren't super important in YouTube anymore. However, I still suggest you fill this out. It's gonna help position your video right at the beginning 

and make sure it's going out to the right audience. 

And just make sure you fill this out. 

as the videos uploading down here at the bottom 

and it will tell you when the video is uploaded. 

Now after the video is uploaded and it's processed you'll be able to add an in screen or cards. So cards are those things in the upper right hand corner when you're watching a video and the in screen, these are extra videos that you can add at the end of your video to send people to more of your content in your library. 

And then last, you're gonna have visibility. 

You're gonna wanna make this private, check the video, make sure it's all good. And then once you're ready to go 

you can hit public and hit publish 

and your video will be out there for the world to see. 

So from here, it's all about just creating videos and start uploading content. The best way to grow on YouTube is to put videos out there and see what works and see what doesn't work. Now, I see YouTube as mountaineering. You're gonna climb a mountain. You're gonna have a goal and you're gonna try to get to that summit. But the beauty is every time that you get to that summit, there's another mountain to climb. There's another goal that you're gonna go out there and try to achieve. So you can have those crazy goals of trying to get millions of subscribers kind of like a mountain, you're aiming for Everest. However, there's gonna be a lot of peaks in between that and make sure that you're setting smaller goals along the journey. Start off, your first goal, hit 100 subscribers, get 10 videos up, you know, figure out what it is that first goal is, hit that and then come up with a new goal. And the way that you're gonna grow is to be able to keep doing this year after year after year. YouTube is something that you can continue to build and you're gonna continue to grow as your channel grows. All right, guys if you want more resources on how to grow your following I'll put links down below 

in the descriptions and Jaylyn wants to say goodbye 

and thank you for watching. Check out one of these videos and we'll see you on the next one.